Crowdfunding
Turn your fans into investors. Sports Capital Forge, together with our strategic partner We Funder, helps sports and entertainment assets raise capital from the crowd.
Book a Free ConsultationWe Funder
We Funder is the operating system for fundraising — a community of 1M+ investors that has facilitated nearly $2B in transactions across thousands of companies. Investors can commit in seconds with as little as $100, on your terms, as one line on your cap table. Through our partnership, Capital Forge assets get a direct path to launch compliant crowdfunding campaigns built for the sports and entertainment economy.
Visit We FunderWhy Crowdfund Your Sports Asset?
Access the Crowd
Tap into thousands of retail investors passionate about sports — fans who want to own a piece of the teams and venues they love.
Strategic Partner Network
We match your asset with We Funder, the leading investment crowdfunding platform trusted by thousands of companies.
Raise Beyond the Gate
Crowdfunding complements private equity and family office capital — open a second lane for community-driven funding.
Guided Process
Our team sources, structures, and highlights your deal, then walks you through the We Funder launch from start to finish.
Featured Crowdfunding Deals
Hand-selected opportunities our team is sourcing and highlighting right now.
RedBird Capital & Weatherford Capital Launch $30M Big 12 Capital Platform
Big 12 Conference
RedBird Capital Partners and Weatherford Capital executed a commercial growth vehicle and capital solution platform for the Big 12 Conference, providing up to $30M in operational capital directly accessible by each Big 12 member institution to capitalize on post-House v. NCAA revenue-sharing frameworks.
Travis Kelce Commits $200M Strategic Capital to Six Flags
Six Flags Entertainment Corporation
Athlete investor Travis Kelce (NFL, Kansas City Chiefs) made a $200M strategic capital commitment and brand partnership with Six Flags Entertainment Corporation, focused on experiential venue entertainment and family destination assets.
Cavinder Twins Invest in Azucar Margarita & Go Two Wellness Brands
Azucar (Ready-to-Drink Margarita) & Go Two Wellness
Haley and Hanna Cavinder, the "Cavinder Twins" and women's basketball stars from the University of Miami, are investing in Azucar, a ready-to-drink margarita brand, in addition to Go Two, a wellness brand.
Penny Hardaway Commits $2.6M to Memphis NIL Budget
University of Memphis Athletics
Memphis head coach and former NBA star Penny Hardaway is investing $2.6 million of his own money into the Memphis NIL budget, making a major personal commitment to retention and recruiting at the University of Memphis.
Apollo's Rumored 16% Stake in the Yankees
Yankee Global Enterprises (New York Yankees)
The reported $2.6bn investment by Apollo Sports Capital could give the firm a 16% stake in Yankee Global Enterprises, implying a valuation of $12bn+ for the New York Yankees ownership group. Post-deal ownership: Steinbrenner family 60%+, Apollo Sports Capital ~16%, other minority investors ~24%. According to reports, Apollo would acquire an 8% equity stake immediately, plus preferred shares convertible into an additional 8% after four years, taking its ownership to 16%. If approved as structured, the transaction would also be notable because MLB currently limits private equity ownership to 15% per firm, meaning a league waiver may be required for Apollo to reach a full 16% stake.
Bruin Capital Sells Full Swing Simulator to Versant Media
Full Swing Simulators
Bruin Capital completed the sale of its portfolio company Full Swing — the golf simulator and launch monitor technology provider used by tour pros and top golf facilities — to Versant Media, just five years after acquiring the company. The exit underscores Bruin Capital's strategy of building sports technology businesses and monetizing them at scale.
How It Works
Free Consultation
Talk with our team about your asset and whether a community raise fits your capital strategy.
Deal Preparation
We help package your opportunity — story, terms, projections, and campaign assets.
Launch on We Funder
Your campaign goes live to We Funder’s investor community and the broader crowd.
Raise & Engage
Convert fans into investors and build a base of long-term supporters of your asset.
Explore Crowdfunding With Us
Contact us for a free consultation to explore crowdfunding with our strategic partner We Funder — we’ll review your asset and map out your raise.